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The UX Of Flight Searches: How We Challenged Industry Standards

via smashingmagazine.com => original post link

The topic of ‘flight search’ has been on our workbench before. Back in 2015, part of us worked on the design strategy of Lufthansa Group. In 2017, airberlin became one of our first clients. Together with the team, we redesigned their digital world from scratch: flight search, booking process, homepage, and much more.

What was considered too progressive in 2016 celebrated its first successes in 2017. Six years later, in 2023, it is now being expanded as a case study by DUMBO.

Note: This is a fictitious case study undertaken on our own initiative and was neither developed nor launched. With this study, we want to question habits, break down barriers and offer new food for thought to improve interactions.