via kinsta.com => original post link
A tech stack helps you to develop customizable, responsive websites, web applications, and marketing automation tools while effectively managing and analyzing your marketing data.
The right tech stack can significantly improve your marketing company’s workflow, performance, and outcomes. Conversely, the wrong tech stack can lead to higher costs, delays, and dissatisfaction within the team.
A marketing tech stack should be flexible and helpful to scale your clients’ campaigns and your range of services. While marketing companies have varied needs, indispensable features of an effective tech stack include the following: