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“Find your niche!” is popular advice for people who own or want to start a business. You have to find your audience; the more specific, the better! But is that true? Should you only talk to the same group of people, or is there merit to making your content globally relatable?
What is globally relatable content?
Creating global content means everyone can understand it. No matter where they live or who they are. The homepage of your website is a good example, since it’s meant to convey to everyone who visits your site what type of business you are. As a result, global content is usually written in English.