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As a designer, you’re no doubt familiar with the concept of the Double Diamond, that super simple graphical representation of the ideal design process.
Typically you’ll see two squares rotated 45 degrees: the first square will say something like “discover” and “define,” while the second one will encourage you to “explore” and “create.” Each diamond will have a heading, such as “problem” and “solution,” or the more punchy “design the right thing” and “design the thing right.” Along the side of each diamond, there will be a label explaining how you must first diverge, i.e., come up with lots of options before you can converge into a single answer.
It’s one of the simplest articulations of the design process out there. It’s also why many designers hate their jobs. Let me explain…