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Running a site that sends a lot of emails, like an ecommerce or membership site, needs a reliable service to keep up with that volume. Using an existing email provider through SMTP (such as Gmail), means you’ll often hit the rate limits. In this article, we show you how to set up WordPress to use Amazon SES to send your site and transactional emails, as well as techniques to help those emails avoid the recipient’s spam folder.
Why Use Amazon SES?
In short, standard personal email services such as Gmail aren’t designed for mass emailing, especially when you add transactional emails into the mix. You need a lot of bandwidth to send out invoices, password reset emails, support requests, and much more.