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Everyone has a few go-to brands you always pay attention to, seek influence from, and shop with regularly. That brand loyalty isn’t by mistake; it’s by design.
Companies work extremely hard to establish a brand people want to be a part of. And not just any people, those who will shop with and support the brand on a continued basis and bring their friends along as well.
But if you don’t have a loyal following, how do you create brand loyalty? What is it about a brand that resonates with audiences? Let’s dive in!