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This is a guest post. Opinions and recommendations are the author’s own.
Designing and creating a WordPress website is one thing. Maintaining it and ensuring it reaches your target audience is another. Search engine optimization (SEO) is a technique many brands employ to help their WordPress site gain more traffic and reach more people.
SEO has become a standard practice for organizations and individuals wanting to establish and grow an online presence. According to a recent survey, half of the marketing professionals interviewed stated that SEO has positively impacted their marketing performance.