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It’s fairly common to see designers complain about the poor quality feedback they’ve received from stakeholders or clients. “They literally told me to make the logo bigger!” they might joke, or, “They told me ‘it just didn’t feel right’ but couldn’t explain why. What am I meant to do with that?” Our response is usually to empathize with our poor colleague — after all, we’ve all been there before — and laugh at the stupidity of clients.
This sort of interaction can be a great bonding moment with a fellow designer. Still, as an industry that’s meant to be great at empathizing with people we might be missing something here, especially if we find ourselves getting this sort of feedback fairly regularly. Maybe it isn’t all the fault of the stupid colleague or client. Perhaps it’s also got something to do with how we present our work, the questions we ask, and when we choose to ask them.
What’s Going Wrong