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I’ve always created growth by focusing on free. It started back in 2003 when I launched WorkZoo in London. WorkZoo was a job search engine that ended up being one of Time Magazine’s top 50 websites of 2005. These days we take free search capability for granted, but 20 years ago, before Nginx came along, it was technically very challenging to scale a free search engine on a very small budget. We did it, and it paid off.
We migrated WorkZoo to the United States in 2004 and it became very popular, competing with Indeed, which had also recently launched. We eventually sold WorkZoo in 2005 to a Seattle company. Google had just IPO’d, vertical search was supposed to be the new hot thing, and it worked out well for us.
Since then I’ve launched many Web applications, all free, and some created massive – and in some cases viral growth.