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Ever since I started practicing user interface design, I’ve always believed that animations are an added bonus for enhancing user experiences. After all, who hasn’t been captivated by interfaces created for state-of-the-art devices with their impressive effects, flips, parallax, glitter, and the like? It truly creates an enjoyable and immersive experience, don’t you think?
Mercado Libre is the leading e-commerce and fintech platform in Latin America, and we leverage animations to guide users through our products and provide real-time feedback. Plus, the animations add a touch of fun by creating an engaging interface that invites users to interact with our products.
Well-applied and controlled animations are capable of reducing cognitive load and delivering information progressively — even for complex flows that can sometimes become tedious — thereby improving the overall user experience. Yet, when we talk about caring for creating value for our users, are we truly considering all of them?