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It may seem obvious to state that the brand should be properly reflected and showcased in all applications, whether it is an app, a website, or social media, but it’s surprising how many well-established businesses fall short in this regard. Maintaining brand consistency can be a challenge for many teams due to issues like miscommunication, disconnect between graphic and web design teams, and management missteps.
Establishing a well-defined digital brand identity that includes elements like logos, typography, color palettes, imagery, and more ensures that your brand maintains a consistent presence. This consistency not only builds trust and loyalty among your customers but also allows them to instantly recognize any of your interfaces or digital communication.
It’s also about creating an identity for your digital experience that’s a natural and cohesive extension of the overall visual style. Think of Headspace, Figma, or Nike, for example. Their distinctive look and feel are instantly recognizable wherever you encounter them.