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We’re in the smartphone era, which means a large part of your audience will use your site via mobile. So, what does this mean? Do you need to write differently if you’re copywriting for a ‘mobile’ audience? In this post, we’ll share some useful tips on how to write awesome texts that are great for both desktops and mobile devices.
Why is copywriting for mobile different?
Even with responsive website designs, reading on a mobile device is still different from reading on a desktop. Since phone screens are smaller, text will appear longer because it takes up more space, and people have to scroll to read everything (which will make it feel longer to read).