via smashingmagazine.com => original post link
This article is a sponsored by Maze
Although you might be able to map out the development of a new product with a definitive start and end date, there really is no end point.
The most successful digital products are the ones continually being debugged, updated and enhanced. By extension, the most successful brands are ones that draw valuable lessons from the development of one product and apply it to other products as well as the organization as a whole.