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During the 2022 State of the Word, Matt Mullenweg highlighted a few examples of how Gutenberg adoption is growing beyond WordPress and how he believed it could become “bigger than WordPress itself.” Engine Awesome, a Laravel-based SaaS application, is one example he cited that is using the block editor to allow customers to build their own custom applications.
Steve Bruner, SlipFire agency owner and former CEO of Piklist, and WordPress developer and core committer Timothy Jacobs, joined forces in 2022 to create Engine Awesome.
“All companies use unique processes and workflows to run their businesses,” Bruner said in the company’s launch post. “Even those in the same industry do things differently from their competitors. Unfortunately, today’s software does not allow for this flexibility. Instead, they feature defined rules, often forcing us to put square pegs in round holes. We want to change that.”