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When traveling to a new area, many people take the time to look up a directory of local businesses or hot spots that they can visit. Building a directory website can be very profitable if done right and there are a lot of plugins that can help in WordPress.
In some cases, you might run a business with multiple locations. If this is the case, building a dedicated directory for just your business is also a great option. This helps customers find the nearest location of your business.
Of course, not all directories are for visitors. Some businesses have internal directories for their employees. For example, showing off job openings at other store locations, or tracking which locations have certain equipment.