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Something has to be readable for machines and humans to understand it, right? Easy-to-read content has a greater chance of success as more people tend to understand it quickly. The same goes for machines — search engines rely on structured data to help them understand the meaning of your pages. In Yoast SEO 19.3, we’re bringing readability improvements to both humans and machines.
Schema structured data in Yoast SEO 19.3
You probably know the importance of structured data — search engines use it to grasp your content. They use those insights to determine if your content is valid for a rich result, visually highlighting it in the search results. But schema does other things as well.