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When you first launch an online store with WooCommerce, it’s easy to get caught up in the generic to-do list you have to follow to get started. You need high-quality WooCommerce hosting, so you get that configured. You need a shopping cart, so you set that up, too. A contact form is required, too, so you add it as well. And while this is all fine and necessary, sometimes when you’re done and launch your online store, there’s still a lot left to be desired.
One of the key areas that need fixing up is the checkout process. Specifically, optimizing checkout to be a smoother experience for customers winds up being a top priority as it directly affects conversions. Simplifying checkout – and even opting for a one-page checkout experience – is the best way to go.
With this in mind, that’s what we’ll be focusing on here today. Specifically, we’ll discuss what one-page checkout is, its pros and cons, several plugin options for adding this feature in WooCommerce, and even offer a tutorial for how to customize your one page checkout page.