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SEO (search engine optimization) is a term that describes all the techniques used to improve a website’s rank in search engines like Google. Why does SEO matter? A higher search ranking increases users’ chance to see your website, making them more aware of your brand, content, and products or services.
In this beginner’s guide to SEO, we’ll cover all the basics of search engine optimization. While SEO can’t be learned overnight, we hope to share some SEO fundamentals so you can have a solid start. Let’s dive in!
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