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Persona mapping will give you deeper insight into your customer base. The goal of any business is to make more connections with customers in order to make more sales. And in order to be profitable, you need as many happy customers as possible coming back to your business, telling their friends about their success with your products, and building upon those successes. To do this, you really have to understand your customer. And to understand your customer at scale, that’s successful marketing.
You’ve probably heard of persona mapping or customer mapping, but perhaps you’re not clear on how this might help you. In this article, we’re getting to it. If you’re ready to understand your customers at scale through persona marketing, the iThemes team is here to help you do that so your business can find greater success in your online marketing.
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