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Email is an incredibly crucial communication and marketing tool for individuals and organizations of all sizes. Did you know that 70% of professionals use email to promote their corporate content?
But email is about more than just sending and receiving messages.
In 2021, over 46% of emails were spam, according to Kaspersky Lab. This could be problematic for your email marketing strategy and could harm your brand if you don’t pay attention to incoming communications. Deliverability is also one of the most difficult issues to deal with in any email campaign.