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Having a WordPress favicon attached to your WordPress website may seem like a small detail in the bigger picture of building and maintaining a successful site. But favicons are a vital part of making your website memorable and professional to your site visitors.
Recognition is absolutely crucial if you want your website to succeed long-term. From the very beginning when you created (or had made for you) the perfect logo, to producing amazing messaging and content, the faster your site visitors recognize your exact branding the more likely that they’ll remember your website.
And when your site is memorable to users, they will be much more likely to make the move from website curiosity to a full conversion.