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At Yoast, we often advise that you should write for your users and not yourself. Why? Because they’re the ones who visit your site and read your content. But did you know there’s a specific type of writing that focuses solely on creating a good user experience? It’s called UX copywriting. In this blog, we’ll explain what it is, and why you should start implementing it too. Finally, we’ll give you five tips so you can get started!
What is UX copywriting?
Okay, first things first. UX copywriting stands for user experience copywriting. In other words: Text that makes interacting with your website or product as easy and seamless as possible. It guides the user through your website or interface, and helps them navigate your product. More specifically, UX copy can be the text on menu labels and buttons, but also chatbot messages, error messages and success messages. For example: “You’ve now completed the SEO workout. Good job!”