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If you’re in the middle of launching or redesigning a company website, you’re probably feeling a little overwhelmed by the number of tasks involved. From configuring plugins to choosing a color scheme, crafting a site that resonates with your audiences is never easy. While you can outsource esthetic considerations and issues surrounding functionality to professional developers, there’s one important task you cannot overlook: website content writing. You need a website content checklist.
No successful website is complete without informative content that drives organic traffic and engages audiences. According to recent stats, high-quality content marketing attracts over three times as many leads as outbound marketing strategies and costs 62% less. To secure healthy business growth, you must fill your site with relevant content optimized for search engines.
If all of this sounds a little daunting, don’t fret. We’ve put together a failsafe website content checklist detailing all of the articles and landing pages you must write up before the big launch. Whether you own a small non-profit or an up-and-coming e-commerce enterprise, we’ve got you covered.