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This article is a sponsored by STUDIO
For years, reports have been warning of technology taking away jobs, particularly in fields like food preparation, truck driving, and warehouse operations. These jobs are often considered “blue-collar” and involve repetitive manual labor. However, many in the creative community believed their careers were immune to automation. After all, a designer’s craft is anything but monotonous. While computers can crunch numbers quickly, how are they going to be able to design?
Then something surprising happened: Artificial intelligence (AI) made inroads into the design. In product design, Mattel is using AI technology for product design. In interior design, designers are creating mockups with AI that can detect floors, walls, and furniture and change them. In graphic design, Nestle used an AI-retouched Vermeer painting in marketing to sell one of its yogurt brands. Advertising agency BBDO is experimenting with producing materials with Stable Diffusion.