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In my last article, I suggested using the SaveData API to deliver a different, more performant, experience to users that expressed that desire. This hopefully leads to a greater experience for all users. In this article, I want to spend a bit more time on this, and also look at other signals we can similarly use to help us make decisions on what to load on our websites.
That’s not to say the extraneous content is pointless — enhanced design and user interfaces can have an important impact on the brand of a website, and delightful little extras can really impact your users’ relationship with your site. It’s when the cost of those “extras” starts to negatively impact your user’s experience of the site, then you should consider how essential they are, and if they can be turned off for some users.
Save Data API