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Newfold Digital, the parent company of Bluehost, Yoast, and Web.com, has acquired YITH, a WordPress plugin company with more than 100 WooCommerce extensions.
YITH’s has more than 2.3 million active installs across its suite of products. The company hosts 31 plugins on WordPress.org, many that are lite versions with commercial upgrades. YITH’s most popular product, the YITH WooCommerce Wishlist plugin, is active on more than 900,000 WooCommerce sites.
YITH founder and CEO Nando Pappalardo said he started this endeavor in 2011, in a small apartment in Southern Italy. The project later became YITH, a company that has grown to employ 46 people. All YITH employees, including its leadership team, will join Newfold Digital as part of the acquisition.