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One of the most important aspects of increasing your conversion rate is showing customers that you have high ratings and good reviews. Many online stores know this and, therefore, show ratings and reviews on its product pages. But, potential customers have to land on your site to see these. What if you could show ratings — and thus convince customers — sooner in their customer journey? You can if you use AggregateRating schema to get rich results. Now, Yoast SEO for Shopify integrates with four popular review apps in Shopify (judge.me, loox, ali review & Opinew) to support this structured data. Read on for more!
Why you need good ratings and reviews
First, let’s talk about the importance of a high rating & good reviews. It’s necessary that a product page has a compelling description to convince visitors to buy your product. But customers don’t instantly trust you as a merchant. And why would they? You are selling the “thing”, so you’ll obviously talk about the positive aspects. And that’s why having a positive rating and good reviews is so important, as it increases users’ trust.