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It’s been more than one year since Google released the analytics version 4. Till now, google analytics users can choose between the universal version and GA4. But after July 1, 2023, the Analytics universal will no longer be available. So, it is high time to get habituated to the latest version of analytics.
If you check closely, there is not much difference between the google analytics 4 and the google analytics universal. But in the beginning, you might get confused after seeing the layout.
This blog is going to introduce you to the google analytics 4 properties and how they can be beneficial for your business.