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I have been obsessed with art direction on the web for as long as I can remember. The term is often used to describe the act of designing individual pages around the content itself. This is the opposite of how most users typically operate when writing posts. The template or design is disconnected from the written word.
Jason Santa Maria’s website is likely the most-cited showcase of such posts. I highly recommend browsing around, especially viewing the Candygram articles.
There are times when stories call for more visual emphasis. The content’s design can paint a picture that is not possible through text alone. Sometimes, these are elaborate, full-page layouts. In others, it is the insertion of images and other elements that draw the reader’s attention.