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If you run a website, you probably have heard the advice to write longform articles – that is, write pieces above 2,000 words. The idea is that the longer a piece of content, the better it performs.
But, is that really the case? Is there truth to that statement, or is it just passed-down advice that’s become a rule of thumb over the years? And, if so, how can you consistently produce content over 2,000 words?
The truth is that yes, while longform does perform the best on the web, both short-form and longform content have their place in your content marketing strategy, and both need to be done right in order to be effective. We’re here to shed some light on longform content, when to use it, how it performs, and most importantly, how to write it.