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How do you make sure that the content on your website is still relevant? Why is that even important? For some people, writing new blog posts is the biggest challenge of blogging. However, it’s also important to keep an eye on your existing posts and whether they’re still up to date. And funnily enough, that can be an even bigger challenge! In this post, I’ll explain why it’s worth investing time in your existing content and give you some tips on how to keep your content fresh and up to date!
Why is up-to-date content important?
Updating content is essential because you don’t want people to find information on your website that isn’t valid anymore. If you’ve written a high-quality blog post and optimized it well, chances are that people will find that post in the search engines. That was probably the whole point of writing and optimizing that post in the first place.