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James Kemp, a WooCommerce developer and founder of Iconic, has acquired ReplyBox, a privacy-focused comment system. Originally built by Ashley Rich and Lewis Warren and launched in 2018, ReplyBox has struggled to gain a strong foothold in the WordPress ecosystem as a commercial product with no free version, but it has continued growing at a slow rate.
“It’s a great SaaS but the previous owner had capacity issues and had left the app in limbo with no updates and no support,” Kemp said. “We saw a number of people talking about wanting to use it and having minor issues, so I approached Ash and offered to take it off his hands.
“I’ve personally used ReplyBox before for my own site (Iconic) and already knew it was a great privacy-focused alternative to Disqus (which riddled my site with ads unknowingly!). Ash had already been looking for a buyer, and as we’ve worked together before he knew I’d be a good fit as the new owner.”