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Do you know your unique selling points – those things that make you stand out from all of the others trying to share, sell, or otherwise catch the attention of the audience?
As any seasoned marketer knows, you can’t write killer copy or craft a winning digital campaign without knowing your unique selling points (often referred to as USPs). Identifying your USPs is a great way to differentiate yourself from other companies and nurture a loyal customer following.
If you’ve never considered your USPs before and feel a little out of your depth, we’re here to save the day. Below, you will find a comprehensive guide to understanding and articulating your USPs, as well as some helpful examples to inspire you!