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These days, making your WooCommerce online shop multilingual is more important than ever. 75% of online users don’t speak English, and many people won’t engage with a website if it’s not in their language. That’s a huge chunk of your visitors turned away.
Thanks to the vast advances in online machine translators, making your store functionally multilingual takes little more than installing a plugin. And if you are willing to invest time and money into a professional translation, all the better.
Making your store multilingual allows you to reach the vast audience of non-English speakers. Or, if your site is currently in a different language, the sizable majority that do speak primarily English.