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Since its inception, people have seen the internet as a money-making opportunity. And they’re right. The internet has become an integral part of the modern business world, connecting people to the organizations they buy from and vice versa.
But while having a strong website with good hosting is a major part of that puzzle, you can’t just set up shop online and expect customers to flock to your pages. You have to reach out into the crowded cyberspace and pull your prospective customers in with a digital marketing strategy.
But what is a digital marketing strategy? Is a digital marketing strategy the same as a digital marketing campaign? And what can you do to create the best digital marketing strategy possible for your business?