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Localizing your site can benefit your business or organization in several ways. By translating your content or site, you expand the markets you target. Adapting your product to the language and cultural preferences of potential customers who were not able to use your product before boosts your conversion rates.
Ultimately, this often leads to a growth in the revenue you generate. With a larger, more widespread customer base, your brand becomes increasingly recognizable and strengthened in newer markets.
A localized website has a higher SEO score which means that users within a specific market can find it easier through a search engine. A recognizable brand and improved SEO score reduce the cost of marketing to users within the markets you target.