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Google Analytics is a powerful tracking and web analytics tool designed for website owners. When you add Google Analytics to your WordPress site, you can easily track powerful site traffic data such as the number of visitors to your site, your most popular posts, the amount of traffic your campaigns are bringing in, and so much more.
Unfortunately, many web owners don’t utilize this tool. The truth is, if you are not actively tracking your website visitors and behavior, you are leaving money on the table!
Google Analytics does more than just tracking – it gives your eyes and ears to your website. In this WordPress tutorial, you will see what Google Analytics can do for you, and also learn how to add it to your website.