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One of the checks that we have in Yoast SEO is the check for outbound links. This check scans your text to see if there are any outbound links in your post or on your page. In case it doesn’t find one, Yoast SEO advises you to add at least one outbound to your content. So, why do we insist on adding a link to another website to your post or page? Shouldn’t you just have links to other pages on your own website to keep people on your site as long as possible? Well… Not per se.
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What are outbound links?