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Carousels don’t have a good reputation, and rightfully so. They have plenty of accessibility issues, they often exhibit low click-through rates, can be very disruptive when auto-advancing and people frequently scroll past through them. Add to it small progress dots with tiny tap areas, barely visible labels and a bit of parallax, and you have a quite troublesome design pattern in your hands.
Yet somehow carousels still manage to find their way to websites and applications. They often make a quite lavish appearance in image galleries and news items, on landing pages and on corporate websites — and especially for onboarding, testimonials, and product highlights.
Carousels come in various sizes and flavors. A wonderful illustration by Jacky Gilbertson (Large preview)