via ithemes.com => original post link
Getting to know your customers is the baseline for marketing these days. It’s not as easy as simply asking them what they like, what they don’t like, and how you can help them. It’s important to truly learn their ways – and that takes strategy.
Last week, we dove into how customer persona mapping can be helpful in bringing the customer into not only your marketing decisions but product and development as well. This week, we look a little deeper at what those customer personas look like.
As it sounds, a customer persona is important in finding out what makes your customer tick.