via yoast.com => original post link
Social media plays a huge part in our day-to-day lives. It’s used by people from all walks of life. But are your social posts accessible to everyone? Would you know where to start if someone from your c-suite said that you needed to implement a more accessible approach to your social strategy? In this blog post, we’ll outline what accessibility within the realm of social media is and why you should implement it into your social media strategy.
What is accessibility and why is it important?
Accessibility, at its core, is all about people. People access content and services in very different ways, because people are very different. Some rely on assistive technology to use social media, which is exactly who social media accessibility is intended for. This includes people who are blind or visually impaired, deaf or hard of hearing, people with dyslexia or cognitive learning disabilities, or neurodivergent people. They should be able to “access” your content as effectively as someone without a disability.