via smashingmagazine.com => original post link
This article is a sponsored by Storyblok
Today, creating content on the Internet is the norm, not the exception. It has never been easier to build a personalized website, digitalize a product and start seeing results. But what happens when we all start creating content on a massive scale, filling the web with more and more data, and storing hundreds of zettabytes of content?
Well, it is right at that moment when big brands and hosting platforms, such as Google or Netlify, seek solutions to optimize the data we generate, make the web lighter, and therefore faster, promoting measures and techniques to improve our website’s performance, and rewarding those who do so with better positions in the ranking of their search engines. That is why, today, Web Performance is as important and trendy as having an online presence.