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Everyone loves cookies. Or do they? Just like oatmeal raisin, people either love or hate third-party web cookies. Now, major players like Google are trying to phase them out altogether.
This emerging shift away from third-party cookies has become known as the “cookieless future.” Though experts say that a cookieless future bodes well for privacy and security, it undoubtedly presents many challenges and obstacles for marketers, businesses, and site owners. Even consumers will have a few things to work around.
Cookies don’t look as tasty as they used to