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How often have you searched for apps in a certain category and considered downloading one below the first three or four results in the list? Rarely, I’d bet. The apps that appear in the top search results in app stores are there thanks to successful mobile app marketing.
This article covers the ins and outs of mobile app marketing and walks you through upcoming mobile app marketing trends to look out for.
The mobile app marketing funnel might at first seem somewhat similar to the traditional digital marketing funnel. However, the strategies involved in the former are quite different from the latter. Here are the main stages of mobile app marketing: