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Quick pop quiz: What’s the name of the language that web developers use to create the structures of the sites you visit every day? Smart and over-clever answers aside, Hypertext Markup Language (HTML) is an evergreen standard, present at the birth of the web. However, this doesn’t only apply to web pages. Your inbox is fertile ground for HTML email design.
This makes sense if you consider how many images, GIFs, videos, and branded content you see almost every hour in your emails. While you could offer a plain text email, an HTML version will offer more benefits and give you more opportunities to brand and market yourself and your business.
For this post, we’re going to discuss how to create and send HTML emails, and why you should do so. At some points, we’ll get deep into how you’d code up an email, but you won’t need this knowledge to create your own.