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As every business owner knows, focusing on how to get more customers is one of the most important aspects of owning a business. Why? A steady flow of new customers is one of the most important aspects of growing a successful business.
This year, you may want to embrace a big change in the way you structure your thinking around how to get more customers and clients. For example, the old assumption of “build a good product or service and people will come” may need to be replaced with “be where your target market is and show up with value.”
The world is changing, and so is the way prospective customers and clients seek out solutions to their problems. You’ll want to be strategic about how you position yourself, your services, and the value you provide.