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If you’re at all like our own developer team, even though you have a “main gig” you still enjoy the creative outlet of working on side projects.
Side projects like a new plugin, app or even service can be an awesome source of extra income or even just a fun outlet where you get to focus your energies on something that isn’t your full-time thing.
But side projects are still a lot of work and when you launch to crickets or just a trickle of responses, it can be disappointing.