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One thing I’ve come to notice about many people doing SEO is that they spend an awful lot of time chasing down keywords and then trying to rank for them. You will always have a problem with this if you’re not an influential figure in your industry. You’ll have to do a ton of work just to get noticed and even if you do get clicks, there’s no guarantee that your content is good enough to convert.
Well there’s another way that I feel works best for those who can think ahead. It has to do with knowing your industry or niche really REALLY well. Like seriously…you know the pulse of the industry and you know what things are to come. And the moment you start to notice new products, or product categories, or industry jargon, you capitalize on that be being the first one to use those [not-yet-common] keywords.
This is what I do to stay several steps ahead of my competition. By the time they catch on to it, my site outranks them easily because I’ve had the keyword on my site for a long time before theirs.