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It’s a common thing to want to offer a service or product that fulfills a need but doesn’t guarantee happiness. You might feel like you’re not being honest or that you’re not really selling a truly useful product because it doesn’t get the customer to his end goal but the reality is, you definitely can!
Well… what you can do is focus on what YOU CAN DO. Make the guarantees about the service YOU PROVIDE. It’s a bit funny to focus on your efforts rather than the customer’s results but it does work. The customers would rather place their confidence in you than in themselves. Funny, isn’t it?
If anything, you sound more credible when you say, “Look, I can get you the best opportunity possible….I just can’t guarantee you’ll be happy in the end.” And then what you do is chop out that second part and don’t mention that at all. It does sound like a “halfway promise”…