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You’ve put a lot of work into your website and need to understand how users interact with it.
That’s why data analytics are so important to the success of a modern web-based business. The most significant name in website analytics right now is Google Analytics, but it’s far from the only name in town. There are several Google Analytics alternatives, like Matomo.
Both of these services are widely adopted and easy to use. They also integrate easily with WordPress, the world’s most popular CMS. But which service is better, Google Analytics or Matomo? There are certainly arguments for both. These are quality services that are popular for a reason.